The posters and car stickers, most of which start with Oi!, include the phrases "Have you got s— for brains?", "We're not taking your s— any more!" and "Sort your s— out!".

But while councillors have defended the use of swear words, some local residents have condemned it as "unnecessarily offensive".

The £4,000 campaign was launched by Hastings Borough Council as part of a get tough policy against dog fouling, litter and fly-tipping in the seaside town in Sussex.

Dog fouling is a growing problem in the resort and 250 on the spot fines have already been handed out in the last two years at £75 a time and that’s before the get tough campaign has kicked in.

Read in full: http://www.telegraph.co.uk/news/uknews/7954575/Council-in-mess-over-dog-fouling-campaign.html